Marketing News Archive
Asper School of Business
The Growing Battle Between Products and Brands
September 11, 2025 —
Kiran Pedada, Asper Associate Professor of Marketing, publishes an FT50-ranked paper in the world-renowned Journal of Marketing Research.
Asper School of Business
Winnipeg Free Press: Cabela’s signage gets hook at local Bass Pro Shops
December 16, 2024 —
Cabela’s signage gets hook at local Bass Pro Shops
Asper School of Business
The Canadian Press: ‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues
December 5, 2024 —
‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues
Asper School of Business
Winnipeg Free Press: Tiber River brand, formula in new hands
November 20, 2024 —
Tiber River brand, formula in new hands
Asper School of Business
Winnipeg Free Press: Premium clothing retailers feel squeeze
November 8, 2024 —
Premium clothing retailers feel squeeze
Research and International
UM researchers receive new project funding with nine Insight Development Grants
September 13, 2024 —
UM researchers receive federal funding for new projects seeking to build knowledge and understanding about people and societies.
Asper School of Business
Winnipeg Free Press: Local Toys “R” Us locations make room for HMV
February 13, 2024 —
Local Toys “R” Us locations make room for HMV
Asper School of Business
CTV Winnipeg: ‘It’s a Halloween miracle’: Distributors get creative amid pumpkin purchasing slump
October 31, 2023 —
'It's a Halloween miracle': Distributors get creative amid pumpkin purchasing slump
CBC Manitoba: An expert weighs in on how social media is being “weaponized” during world conflicts
October 12, 2023 —
An expert weighs in on how social media is being "weaponized" during world conflicts
Winnipeg Free Press: Asper Marketing prof, Kiran Pedada on converting Lowe’s stores to Rona
September 14, 2023 —
Kiran Pedada, an assistant professor of marketing at the Asper School of Business spoke to the Winnipeg Free Press about the concept of running two parallel big box brands.