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Marketing News Archive

Frosty morning outside the Drake Building. The sky is a light blue, no leaves on trees, the rust building has frost covered trees.

Asper School of Business

Winnipeg Free Press: Cabela’s signage gets hook at local Bass Pro Shops

December 16, 2024 — 
Cabela’s signage gets hook at local Bass Pro Shops

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Portrait of assistant professor Kiran Pedada

Asper School of Business

The Canadian Press: ‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues

December 5, 2024 — 
‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues

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Exterior of Asper School of Business Drake Building. It has a signage and the building is made of rust coloured bricks.

Asper School of Business

Winnipeg Free Press: Tiber River brand, formula in new hands

November 20, 2024 — 
Tiber River brand, formula in new hands

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Asper School of Business

Winnipeg Free Press: Premium clothing retailers feel squeeze

November 8, 2024 — 
Premium clothing retailers feel squeeze

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Research and International

UM researchers receive new project funding with nine Insight Development Grants

September 13, 2024 — 
UM researchers receive federal funding for new projects seeking to build knowledge and understanding about people and societies.

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Portrait of assistant professor Kiran Pedada

Asper School of Business

Winnipeg Free Press: Local Toys “R” Us locations make room for HMV

February 13, 2024 — 
Local Toys “R” Us locations make room for HMV

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Pumpkins

Asper School of Business

CTV Winnipeg: ‘It’s a Halloween miracle’: Distributors get creative amid pumpkin purchasing slump

October 31, 2023 — 
'It's a Halloween miracle': Distributors get creative amid pumpkin purchasing slump

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Fang Wan.

CBC Manitoba: An expert weighs in on how social media is being “weaponized” during world conflicts

October 12, 2023 — 
An expert weighs in on how social media is being "weaponized" during world conflicts

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Portrait of assistant professor Kiran Pedada

Winnipeg Free Press: Asper Marketing prof, Kiran Pedada on converting Lowe’s stores to Rona

September 14, 2023 — 
Kiran Pedada, an assistant professor of marketing at the Asper School of Business spoke to the Winnipeg Free Press about the concept of running two parallel big box brands.

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