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Winnipeg Free Press: Local Toys “R” Us locations make room for HMV

February 13, 2024 — 

It comes as Toys “R” Us sees customers wanting pop culture, “kidult” and nostalgia items, a company spokesperson wrote Monday: “HMV is a perfect partnership as our customers’ interests evolve.”

The pairing is seemingly a win-win for both companies, said Kiran Pedada, a University of Manitoba marketing professor.

It provides HMV, which Pedada calls a “well-reputed music store,” less risk to re-enter Canada than if it were to open its own brick-and-mortar buildings.

“I think it’s a good part of a comeback from them.”

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