How these founders of Mondetta—all three UM alumni—built a clothing giant in sustainability from Manitoba.

In 1986, a trio of young men set up a pushcart on the sun-soaked boardwalk of Grand Beach, selling T-shirts to the bustling summer crowds.

They didn’t know it then but Ash Modha [BA/98], his brother Prashant Modha [MBA/91] and friend Raj Bahl [BA/90] were stitching the first threads of what would become the global fashion brand Mondetta Clothing.

It was while driving to that same beach that Ash had spotted a Volkswagen Beetle with a German flag on its front license plate and thought, “That would be amazing on the front of a sweatshirt.” The idea sparked Mondetta’s signature flag sweatshirts, which went on to sell over three million units and became an international sensation.