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Winnipeg Free Press: Awaiting Garden City Cinema curtain-raising

A year later, in September 2023, Winnipeg green-lit a new permit for renovations in the kitchen and washrooms.

Brenda Austin-Smith, a University of Manitoba professor of film and media, considers a multicultural movie theatre in Garden City a smart business move.

New cinema owners are focusing on niche marketing, Austin-Smith added.

“They’ve realized that the mass market is too fragmented. The best thing to do is to figure out, ‘What is the most underserved audience in the local area?’” she said.

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