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December photo contest: Show us why you’re celebrating

#umReasonToCelebrate contest will run Monday, December 14 to Sunday, January 3, 2021

December 14, 2020 — 

With 2020 came so many changes, challenges and new experiences that it was easy to be overwhelmed. As the holiday season approaches we are hoping to stop and reflect on some of the good. That is why for this month’s contest we want to see your reasons to celebrate. Whether it be a religious or cultural holiday, the end of a school term, or just a small daily triumph – all of it matters. 

Post a photo on Instagram of how and what you are celebrating this year and use our hashtag #umReasonToCelebrate for a chance to win a $25 gift card to the UM Bookstore! 

Our UM community is rich with diversity and we know that there are so many different ways to celebrate – we can’t wait to see what you’re celebrating!

And what are we celebrating this year? This one is easy – for us here at @umstudent we are celebrating YOU, our UM community! We are continually amazed by all of you, and we hope you can take a moment to celebrate yourself too. 



This Instagram Photo Contest (#umReasonToCelebrate) runs from 9 a.m. CST on Monday, December 14, 2020 to midnight CST on Sunday, January 3, 2021 on

To be entered to win, follow @umstudent on Instagram, post a photo or video adhering to the monthly theme, and use the contest hashtag. PRIVATE Instagram accounts must be PUBLIC during the contest in order to qualify for entry.

Images depicting dangerous behaviour or the consumption of alcohol, cannabis or illegal substances will not be eligible. All other entries posted during the contest period will be considered and one winner will be chosen. You may enter as many times as you like. The winning photo’s account owner will receive a gift card from the UM Bookstore valued at $25.

The winning entry will be chosen by the Marketing and Communications Office and will be selected based on composition, creativity, quality and adherence to the theme. The winner will be notified by Instagram direct message and then announced publicly on the account.

Prize will be mailed to winner.

Contest is open to all residents of Manitoba, and the prize must be picked up at the UM Fort Garry campus. By using the contest hashtag, you are agreeing to allow the UM to share your photo(s) on our social media accounts and on our news site, UM Today.

Your photo(s) will not be used for commercial purposes. This contest is in no way sponsored, administered, or associated with Instagram, Inc.

By entering, entrants confirm they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.



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