Asper Research News Archive
Asper School of Business
World Mental Health Day – A Conversation with Asper Dean of Teaching & Learning, Wenxi Pu
October 10, 2025 —
Wenxi Pu, talks with us about how AI, social media, and McDonaldization have impacted our mental health. He shares his thoughts how we can positively leverage these powerful tools to create more genuine connection and critical thinking.
Asper School of Business
Sustainability Month: Asper PhD Candidate Studies the Gender Gap Among Vegans
October 8, 2025 —
How can marketers make more men interested in trying a vegan meal?
Asper School of Business
Seeing the Supply Chain as a Chain of Relationships
August 20, 2025 —
Asper Professor and Director of Sustainability Minelle Silva publishes a years-in-the-making research article in FT50-ranked publication
Asper School of Business
Asper School of Business Earns National Research Funding
July 15, 2025 —
The Asper School of Business is proud to celebrate four faculty members who have received 2025 Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grants. These prestigious grants support early stage research with strong potential for impact in the social sciences and humanities.
Asper School of Business
Ribbon cut on state-of-the-art David Dreman Behavioural Management Lab
May 12, 2025 —
On April 25, 2025, the David Dreman Behavioural Management Lab was officially launched, ushering in a new era of management research at the Asper School of Business.
Asper School of Business
Taking a national temperature check on entrepreneurship
December 20, 2024 —
What if scholars could capture how a country collectively feels and thinks about a subject, even in an age of information overload? Wenxi Pu (Associate Dean, Assistant Professor, The Associates Fellow in Innovation) has spent about eight years working to do just that in a piece now published in the FT50-ranked Strategic Entrepreneurship Journal.
Asper School of Business
Empowering entrepreneurship to advance inclusivity and deliver greater value
November 19, 2024 —
Kiran Pedada (Assistant Professor of Marketing and The Associates Fellow in Marketing and Inclusive Business), has published a study in the FT50-ranked Journal of the Academy of Marketing Science. The paper, “Rural women microentrepreneurs, consumer acquisition, and value delivery,” examines how recruiting women entrepreneurs living in rural India can aid in consumer acquisition and value delivery.
Asper School of Business
Six Asper School of Business researchers receive prestigious SSHRC funding
November 15, 2024 —
Asper School of Business researchers successfully secured Social Sciences and Humanities Research Council of Canada (SSHRC) grants to fund a diverse selection of projects. In 2024, six researchers secured over $390,000 in funding from SSHRC.
Asper School of Business
Annual Associates Achievement Awards honour impactful Asper School of Business scholars
November 6, 2024 —
Each year, the Associates Achievement Awards Celebration brings together community members and members of The Associates and Young Associates to celebrate excellence in research and teaching at the Asper School of Business. This year, four new Associates Fellows were named, and two outstanding educators were honoured with Associates Teaching Awards.
Asper School of Business
Spring forward = fall back?
November 4, 2024 —
In his latest research publication, Asper Assistant Professor and F. Ross Johnson Fellow of Marketing Harsha Kamatham focuses on the impact of a single hour.