Launching Dr. Beetroot
Dr. Beetroot, a former Richardson Centre for Functional Foods & Nutraceuticals (RCFFN) tenant, was highlighted in the Winnipeg Free Press. RCFFN technical staff assisted Dr. Beetroot in developing one of its food products.
The article begins:
Thus far, it’s been a hectic 2019 for Anandakumar Palanichamy, founder and CEO of Dr. Beetroot Canada, a Manitoba enterprise that turns out a variety of beet-based products, including beet juice, beet spread and beet ketchup, the latter of which has been glowingly described in online reviews as “vibrant, earthy and sweet” and “the only condiment you need in your life.”
First of all, after spending the previous three years renting commercial space at the University of Manitoba’s Richardson Centre for Functional Foods & Nutraceuticals, Palanichamy purchased a 6,500-square-foot motel in St. Leon, the former restaurant-and-bar component of which has since been converted into a dedicated production facility for him and his team of five employees.