Let’s “Brand Together” – it’s time to find and update all old UM logos and brand

UM faculty and staff, we need your help to share UM’s story – by using only our current brand and logo and removing and replacing all former logos and brand in your area this year.

It’s already been five years since our current UM brand launched. Informed by the insight of more than 7,000 students, faculty, alumni, donors and community members, our brand represents UM’s continual evolution and path to progress and change. It shines a light on our strengths, values and priorities, including our commitment to Reconciliation and dedication to inclusion.

The UM brand is the foundation of how the world sees us, and we want to ensure that each time our audiences interact with us our brand reflects the values of our university.

There have been so many updates of the logo and brand across our campuses over the past five years – thank you all for this! It’s now time to finish this great work. To complete our UM brand update, we ask you and your teams to locate and either remove or update all outstanding (non-wayfinding) physical and digital applications of the old logo and brand in your areas this year.

It’s been 147 years since the founding of UM so there are sure to be many locations where the old logo is still hiding in obvious, and some not-so-obvious, locations.

Let’s work together – and “Brand Together” – to share the UM brand with pride across our campuses, province and beyond.

To help guide your team updates, please visit our new UM Intranet support page that provides tips, templates and target deadlines.

I can’t wait to see our campuses fully showcase our “new” UM brand. We will all benefit from providing our community with a consistent and cohesive brand experience.

Please contact the Brand and Marketing team with any brand and logo update guidance you may need or if you have any questions.

Michael Benarroch, PhD
President and Vice-Chancellor