The truth about trust in business partnerships
What can horses possibly teach us about business?
A surprising amount, says Asper grad Darcy Fudge Kamal [MSc/11]. Now an assistant professor at the George L. Argyros School of Business and Economics at Chapman University, in California, and a research associate with the Economic Sciences Institute, Darcy is studying the Thoroughbred horse industry to learn more about trust between companies.
“Firms competing against one another often need to collaborate and coordinate to share resources,” she explains. “Sometimes that involves a great deal of trust.”
What happens when that trust is broken and the strategic partnership falls apart? Can the relationship ever be salvaged, and how?
Darcy’s research into the Thoroughbred industry holds some intriguing answers.