The Atlantic: The Sad Ballad of Salad

As The Atlantic reports:

Salads today would probably be classified as a health food before a “ladies’ food,” but research shows that people tend to think of healthy food as feminine, anyway. “Americans, in particular, strongly associate healthy or light foods, such as salad, chicken, and yogurt, with women, and unhealthy or heavy foods, such as beef, potatoes, and beer, with men,” reads a study by Luke Zhu, a professor of organizational behavior at the University of Manitoba, and his colleagues. That study found that “both men and women preferred unhealthy foods with masculine packaging and healthy foods with feminine packaging.”