June 5 public lecture: Identity

Americus Reed, professor of marketing in the Wharton School of the University of Pennsylvania, will deliver a free public lecture on identity on June 5 at 10 a.m.

In his words:

“I study Identity. It has been the singular topic of my relentless obsession since I started academia 20 years ago. I’ve learned a lot. I have a lot more to learn. In this talk, I will offer my humble musings on this topic by attempting to discuss where we have been in the identity literature, and where we might be going. In order to do this, I will introduce some key definitional issues, and I will offer this group a theoretical framework that I and my other identity theorist colleagues have been developing over the last several years. To put this framework in context, I will present select data from studies that I and others have conducted. I will also show some ideas of newer studies that I plan to conduct within the identity domain. The purpose of this talk is not to claim anything about ‘truth’ but rather to open a dialogue and have an interesting conversation regarding this fascinating and very complicated  topic.”

What: Free public lecture on identity
Where: Rm 530 of the Drake Centre
When: Friday, June 5, 10:30 a.m. – 12 noon.