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Globe and Mail: Get fans

January 27, 2015 — 

From the Globe and Mail:

To succeed in the future, retailers, as well as manufacturers, would do well to borrow a page from the playbook of companies such as Apple Inc., GoPro Inc. and Chinese smartphone maker Xiaomi Inc., says Fang Wan, marketing professor at the University of Manitoba’s Asper School of Business in Winnipeg.

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