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From Hoe to Ho: Technology and the female sex drive

March 5, 2015 — 

The University of Manitoba’s Centre for Professional and Applied Ethics is hosting a lecture about the relationship between technology and female sex drive.

Marina Adshade will present her lecture, “From Hoe to Ho: Technology and the Female Sex Drive,” at 7 p.m. on March 6 at McNally Robinson Booksellers in Grant Park Mall. This is a free event and all are welcome.

Adshade is a professor at the Vancouver School of Economics, University of British Columbia. She is the author of The Love Market: What You Need To Know About How We Date, Mate And Marry, and a frequent contributor to Time, the Globe and Mail and Canadian Business magazine.

In her lecture, Adshade will argue that every past technological advance has resulted in women becoming more dependent on men. Her lecture title provides an example: prior to the invention of the heavy plough, the farm tool of choice was the hoe, which men and women operate with equal efficiency and ability. But the heavy plough required brute (male) strength to work. Upon its introduction, men took greater control of food production and women now relied more upon them.

This growing dependency incentivized women to conceal their sexuality because men sought fidelity in a partner, a characteristic thought accentuated by sexual meekness.

This socially constructed role, however, is now changing as new technologies make women less dependent on men. Women are freer to express their sexuality, which has always been as biologically potent as men’s.

“But we live in a world where women who have sexual desires are viewed as deviant,” Adshade says. “We see this with ‘slut-shaming’ as women who act on sexual needs are labeled deviant. This simply isn’t true.”

By viewing this dynamic through the paradigm of technology, Adshade has given herself a platform to look to the future, which will make this free public lecture all the more thought-provoking.


What: Free public lecture: “From Hoe to Ho: Technology and the Female Sex Drive”
When: Friday, Mar. 6, 2015, 7-8 p.m.
Where: McNally Robinson Booksellers, 1120 Grant Ave., Winnipeg


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