Winnipeg Free Press: Premium clothing retailers feel squeeze
November 8, 2024 —
Others in the industry echoed Greenwood’s experience. None of the menswear brands explained to the Free Press their reason for closure.
“I wouldn’t say necessarily that … all brick-and-mortar store closures are terrible,” said Divya Ramachandran, a University of Manitoba marketing professor. “I would rather have the business continue, even if it’s just continuing online.”
Ramachandran teaches mostly Gen Z students. Many prefer shopping on the internet. Some eyeball goods in store before returning home to check if it’s cheaper online.
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