Winnipeg Free Press: Focus on elevating movie experience
December 4, 2023 —
Box-office revenue has also increased since the pandemic hit — $596 million in 2023’s third quarter, compared to $461 million overall last year. Money spent per patron averaged $12.56 last summer, up from $10.63 in 2019.
Cineplex’s revenue is on the upswing when combining all its sources, its financial statements show.
“I think it’s wise,” Brenda Austin-Smith said of the changing model.
Movie theatres must “elevate the experience” to compete with streaming services at home, the University of Manitoba English, theatre, film and media professor said.