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Winnipeg Free Press: Focus on elevating movie experience

December 4, 2023 — 

Box-office revenue has also increased since the pandemic hit — $596 million in 2023’s third quarter, compared to $461 million overall last year. Money spent per patron averaged $12.56 last summer, up from $10.63 in 2019.

Cineplex’s revenue is on the upswing when combining all its sources, its financial statements show.

“I think it’s wise,” Brenda Austin-Smith said of the changing model.

Movie theatres must “elevate the experience” to compete with streaming services at home, the University of Manitoba English, theatre, film and media professor said.

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