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Emma Tran (left), Laura Mickey(top) Victor Aderinto (bottom) and James Pham

University of Manitoba Undergraduate Team Wins North American Case Competition

Asper School of Business and Price Faculty of Engineering students align to place first at the Digital Workplace Innovation Case Competition

March 16, 2021 — 

Our students continue to demonstrate case competition prowess with another winning weekend.

On Saturday, March 13, a duo of Asper undergraduate students paired up with two students from the Price Faculty of Engineering to win their division and placed first in the Digital Workplace Innovation Case Competition hosted by the Haskayne School of Business.

The University of Manitoba team, InnoTech Consulting, represented by Asper students James Pham and Laura Mickey along with Price Engineering students, Victor Aderinto and Emma Tran competed against teams from University of Calgary, University of Alberta, Mount Royal University, McGill University and Universidad Panamericana (Mexico) to name a few.

“I was ecstatic and proud of our team when we won, our performance was a result of an excellent team effort over the 32-hour resolution time,” said fourth year Asper student and finance major, Laura Mickey. “We were super grateful for the support of coaches Judy Jayasuriya and Jim Sykes, as we combined each of our disciplines to create an innovative solution.”

Each case team was required to build a strategy that addresses the issues affecting the agriculture industry. Their strategy had to consider innovation, technology and digitization in the future of agriculture and its role in keeping the world fed. The team chose to examine how Canada can minimize the environmental impacts of cattle farming while increasing production. They proposed changing the diet of cattle and introducing a roper system in the short term while implementing smart farming techniques in the long term.

Faculty Advisors Judy Jayasuriya and Howard Harmatz from the Asper School of Business along with Jim Sykes, Engineer-in-Residence from the Price Faculty of Engineering supported the three teams that entered the competition from the University of Manitoba. Participating students were from the faculties of Science, Engineering and Management.

 “The team’s success is a testament to their work ethic. They worked hard in preparation for the competition. The judges were impressed by the focused nature of their presentation and the depth of information that was presented,” said Judy Jayasuriya [MBA/14], Lead of Experiential Learning and team coach.  “Jim, Howard and I are so proud of our students. The win is an incredible achievement for our school! We could not ask for better representation from the University of Manitoba.”

Over the past month, the Asper School of Business has been busy competing in a range of external undergraduate, graduate and mixed competitions. The summary of results are listed below. If you are interested in participating in business case competitions please reach out to

Undergraduate Results

January 15-17, 2021, ICBC, Finalists HR and Ethics Divisions, 2nd Place (HR)

  • Laura Malyon
  • An Truong
  • Laura Mickey
  • Tasbeer Rahman


February 22-27-  EngComm, International Case Competition, Division Winner; 4th Place

  • James Pham
  • Mohammed Erfan Hossain
  • Emma Tran
  • Victor Aderinto

February 10, 2021 – IMPACT Case Competition, National, 3rd place

  • Nardos Ghebremeskel
  • Melika Zamai
  • Omar Mohamed

February 15 – 25, 2021 – Global Case Competition, International, Top 2.5% (top 12)

  • Lauren Slegers
  • Tara Flatt
  • Kieran Hall
  • Mackenzie DeiCont

Graduate Student Results

March 6, 2021, Reimaging Women in Leadership, Continental, Division Winner, 1st place

  • Rhiannon Leier Blacher
  • Erin Gair
  • Nadine Pinette
  • Diana Dela Cruz

Mixed Teams

February 26, 2021, CFA Global Research Challenge, 1st in the Prairie Division

  • Brandan Veert
  • Stefan Swanvel
  • Sarthak Shah
  • Gurkamaljeet Dhaliwal


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