Photo credit: VisualsMTL

Sports marketing 101

January 11, 2017 —

Asper School of Business students Arjun Nirula and Matt Hibbert have returned from the John Molson Sports Marketing Conference with some invaluable insights to share from their experience.

The conference took place in November at Concordia University in Montreal, and featured high-profile speakers such as Peter Mansbridge and John Litner, president of Sports Net.

According to Arjun and Matt,

Thanks to the kindness of the John Molson committee, as well as the innovative and fun programming, it was a valuable and educational trip.

In their report, available in full on the Commerce Students’ Association blog, they offer great advice on breaking into the sports industry, succeeding as a sports marketer, and more.

Read the full story >

ABOUT THE CONFERENCE

The John Molson Sports Business Conference is a three-day event hosted in the heart of Montreal. It features two dozen distinguished sports industry executives and welcomes over 350 sports business impassioned students from across North America who aspire to pursue careers in the industry. For 20 years and counting, JMSM’s Sports Business Conference has given students the chance to broaden their sports business knowledge, interact with sports business professionals, network with fellow delegates as well as our corporate partners, and in between, take in everything this city has to offer. To learn more about JMSM, visit jmsm.ca.

ASPER STAFF

Associates Fellow in finance explores race, gender and neurodivergence and financial outcomes

Asper associate professor and The Associates Fellow in Finance, Chi Liao is an expert in behavioural finance, engaging with datasets and psychology, sociology and other social sciences to tackle these questions. She seeks to understand how broader social phenomena affect individual behaviours in financial decision-making and ultimately financial outcomes.

Attend the 2024 IDEA Student Presentation with business icon Gerry Price

The Associates of the Asper School of Business invite UM students to meet one of Manitoba’s most influential business leaders and one of UM’s most dedicated alumni. On May 30, 2024, Gerry Price [BSc/70, MSc/72, LLD/17], the 2024 International Distinguished Entrepreneur Award (IDEA) recipient, will share his impressive career journey, followed by a Q&A facilitated by the Asper School of Business Commerce Student’s Association President, Melani Fernando.

BComm Spotlight

Asper BComm student Gilbert Eretchabor is currently working hard to revitalize the University of Manitoba Supply Chain Organization (UMSCO) as president and is a passionate advocate for the field. Supply chain isn’t something that Eretchabor pursued from the start of his degree, but some cogent advice from the Dean helped him see his future (and his past) in supply chain.