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CTV News: Canadian brands hope to score with Taylor Swift fans during Super Bowl

February 9, 2024 — 

Swift’s presence at the game is still up in the air because she performs in Tokyo the night before the Sunday kickoff in Las Vegas, meaning she’ll need to rush to get to the Super Bowl in time.

Regardless of whether she makes it, Sijie Sun, an assistant professor of marketing at the University of Manitoba, said Swift has offered an important lesson that should be added to advertisers’ playbooks.

“You want to be more inclusive, more open to all genders, all demographics,” he said.

“The social sense has been changed … so you have to be trying new stuff.”

*This was filed by The Canadian Press

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