The Free Press: Protein power

Protein-fortified milk, pasta with added protein, high-protein tortilla chips. Turn down any grocery aisle these days and you’ll likely find a wide variety of products bulking up on a certain macronutrient.

Interest in protein isn’t new (see the popularity of the Atkins and keto diets), but social media has raised the essential nutrient to cure-all superfood status.

“We’re bombarded by this idea that we need to eat more protein to have more muscle and look better, and that is changing consumer behaviour,” says Dr. Dylan MacKay, an assistant professor in the department of food and human nutritional sciences and department of internal medicine at the University of Manitoba.

To read the entire story, please follow the link to the Free Press.