Winnipeg Free Press: Premium clothing retailers feel squeeze

Others in the industry echoed Greenwood’s experience. None of the menswear brands explained to the Free Press their reason for closure.

“I wouldn’t say necessarily that … all brick-and-mortar store closures are terrible,” said Divya Ramachandran, a University of Manitoba marketing professor. “I would rather have the business continue, even if it’s just continuing online.”

Ramachandran teaches mostly Gen Z students. Many prefer shopping on the internet. Some eyeball goods in store before returning home to check if it’s cheaper online.

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