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The Hidden Threats of GenAI

Scams targeting the UM Community and How to Avoid Them

October 11, 2024 — 

In recent years, the rise of generative AI has brought about numerous advancements in technology, but it has also opened the door to new types of scams. For the UM community, it is crucial to stay informed and vigilant against these emerging threats. Here are some key points to help you understand and protect yourself from generative AI scams. 

What Are Generative AI Scams? 

Generative AI scams involve the use of artificial intelligence to create convincing fake content, such as emails, messages, or even entire websites. These scams can be highly sophisticated and difficult to detect, making them a significant threat to individuals and higher education institutions.  

Common Types of Generative AI Scams 

  1. Phishing Emails: Scammers use AI to generate realistic-looking emails that appear to come from trusted sources, such as university administration or colleagues. These emails often contain malicious links or attachments designed to steal personal information or install malware on your device. 
  2. Deepfake Videos or Phone calls: AI-generated videos and voices can be used to impersonate UM officials or other trusted individuals, spreading false information or requesting sensitive data. These can be highly convincing and difficult to distinguish from genuine content. 
  3. Fake Websites: Scammers create AI-generated websites that mimic legitimate university portals or services. These websites are designed to trick users into entering their login credentials or other sensitive information. 

How to Protect Yourself 

  1. Verify Sources: Always double-check the sender’s email address and look for any signs of suspicious activity. If you receive an unexpected email or message, contact the sender through a known and trusted method to verify its authenticity. 
  2. Be Cautious with Links and Attachments: Avoid clicking on links or downloading attachments from unknown or suspicious sources. Hover over links to see the actual URL before clicking, and use antivirus software to scan attachments for malware. 
  3. Educate Yourself and Take the Opportunity for Training: Stay informed and take training about the latest generative AI scams and how they operate. Attend cybersecurity workshops and training sessions to learn more about protecting yourself online. 
  4. Report Suspicious Activity: If you encounter a potential generative AI scam, report it to IST Service Desk or send an email to spam@umanitoba.ca immediately. Prompt reporting can help prevent others from falling victim to the same scam. 

By staying vigilant and informed, university staff and students can protect themselves from the growing threat of generative AI scams. Remember, the key to cybersecurity is awareness and proactive measures. Stay safe and stay informed! 

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