Winnipeg Free Press: Local Toys “R” Us locations make room for HMV
February 13, 2024 —
It comes as Toys “R” Us sees customers wanting pop culture, “kidult” and nostalgia items, a company spokesperson wrote Monday: “HMV is a perfect partnership as our customers’ interests evolve.”
The pairing is seemingly a win-win for both companies, said Kiran Pedada, a University of Manitoba marketing professor.
It provides HMV, which Pedada calls a “well-reputed music store,” less risk to re-enter Canada than if it were to open its own brick-and-mortar buildings.
“I think it’s a good part of a comeback from them.”