Winnipeg Free Press: Cabela’s signage gets hook at local Bass Pro Shops

Cabela’s first opened its flagship store in Winnipeg in 2013. It was among the first developments in the Seasons retail cluster.

Waiting years to rebrand a location after a merger or purchase isn’t uncommon, said Sijie Sun, a University of Manitoba marketing professor. The change will boost Bass Pro Shops’ visibility and may increase brand loyalty among its current customers, he added.

The company risks upsetting customers loyal to Cabela’s, Sun noted.

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