The Globe and Mail – Chat groups redefine sports fan communities, one message at a time
December 16, 2024 —
Dr. Ben Schellenberg, an Associate Professor in the Faculty of Kinesiology and Recreation Management, spoke with the Globe and Mail about how the landscape of fan communities is evolving with social media and group chats.
“Such groups help to meet a huge need for sports fans, providing a sense of belonging,” Shellenberg says. “Facebook Messenger, iMessage and WhatsApp have enabled digital meeting spaces. The sense of community from these chat groups can elevate the fan experience.”