Business, with a Twist
Inside the 2025 Rod Senft Family Business Conference
After 50 years of experience working in and alongside family businesses, Asper School and UM alumni Rod Senft [BComm/67, LLB/70] is still learning about them.
At the Asper School of Business’ Rod Senft Family Business Conference, taking place November 26, the Chairman of the private equity firm Tricor Pacific Capital explained it as “Business with a twist.”
The twist being the emotional dimension of family—complex family relationships, power dynamics, and of course, the issue of succession. Like our own families, they can be extraordinarily strong and extraordinarily vulnerable in the same moment.
And yet, partially because of this paradox, Senft said, “Family businesses are so much the backbone of every economy.”