View from the third floor of the Drake Centre. Looking from the balcony, across the way is a study area with glass around it and a sign that says Asper School of Business.

CBC: Clubbing events transform Seafood City to attract younger demographic

December 12, 2025 —

What’s one of the only places you can go grocery shopping and clubbing at the same time for free? Filipino grocery chain Seafood City. But the secret to the success of the pop-ups might be part of a larger trend. CBC’s Jim Agapito speaks with Dr. Divya Ramachandran, Assistant Professor of Marketing at the University of Manitoba.

Asper School of Business

CBC: The Buy Canadian movement faces a new test as American alcohol returns to store shelves.

Dr. Divya Ramachandran, Assistant Professor of Marketing at the University of Manitoba, speaks with CBC's Marjorie Dowhos about how connecting the return of American products to charity may change Canadian consumer attitudes.

Asper School of Business