Winnipeg Free Press: Tiber River brand, formula in new hands

Divya Ramachandran, a University of Manitoba marketing professor, described keeping the brand name as “a bit of a risk.”

However, customers seemingly love the products and the previous concerns are “fixable,” she added.

“It’s going to be a big, big effort that these three new owners are going to have to put in to change the memory of what Tiber River … used to be,” Ramachandran said, adding the women have a “strong start” by being open about the leadership change.

The entrepreneurs highlighted their experience in an emailed update to Tiber River clients. Customers need proof that “things are better this time around,” Ramachandran said.

To read the full story, please visit the link with the Winnipeg Free Press.