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Gerry Price at the Oct. 25 event celebrating the first recipients of the inaugural Price Scholarships in Engineering.

Gerry Price at the Oct. 25, 2018 event. The Price Scholarships in Engineering are the fifth student awards established by the Price family.

The mechanics of generosity

When the current Engineering & Information Technology Campus (EITC) was under construction, Gerry Price stepped forward with a generous offer: he would supply all the ventilation equipment required for the project. He joked that when students looked up, he wanted them to see a Price diffuser.

All humour aside, the gesture was characteristic of Gerry Price and his wife Barb’s decades-long support of the U of M which is far-reaching and large in scale, and a gesture that was replicated last night at a reception in EITC.

There, 66 students were celebrated as the first recipients of the inaugural Price Scholarships in Engineering: the Price family’s latest gift of $1 million.

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